Ya know, I'm starting to think that the best title for the TV Show
should simply be "Rachel Maddow."

It certainly identifies what is unique and special about the program,
and it's also the way that MSNBC has been promoting it on air.

What is the benefit (or half-life) of a gimmicky title anyway?

Maybe it's best to leave those kind of titles for the various segments
of the show (like "Life During War-Time," etc., so that they identify the
theme of each segment, and don't get worn out from over-use.

of course, another alternative could be:
"This Post Rational World with Rachel Maddow."
(apologies to Tom Tomorrow)