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Dear Lib:  Why all the sudden are people calling the bailout "the rescue plan"?   Curiously, Wordmeister

Dear Wordmeister,

The reason the bailout term has been replaced by the phrase "rescue plan" has to do with banking, actually. You see, the media are like any other industry. They are focused on growth. That means they have to make more money every quarter. To do this, they need to leverage certain things. One of these things: Credit. 

We all have relationships with banks, and we grow in those relationships (or die). The Bush Financial Doctrine of Reckless Abandon caused some instability in the global banking communities, which you may have noticed were the topic of some discussion on the news recently. 

"Bailout" implies that something is sinking or flooded. It suggests a fair amount of peril. "Rescue," well, that implies, as our own Sam Seder pointed out in his Q&A re Maron v Seder, something helpdful involving a Saint Bernard and a little keg of hard liquor. 

I hope this helps.

Yrs, Meister Eck